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February 27, 2024 - GRUMA PLANS TO INVEST MXN 792 MILLION TO BUILD A NEW SNACK PRODUCTION CENTER IN THE STATE OF PUEBLA AND EXPAND ITS MISSION PLANT

GRUMA PLANS TO INVEST MXN... »

February 21, 2024 - GRUMA REPORTS AN 18% GROWTH IN NET SALES, A 24% INCREASE IN EBITDA, AND A 35% RISE IN NET PROFITS IN 2023

GRUMA REPORTS AN 18% GROWTH... »

October 18, 2023 - GRUMA ANNOUNCES 18% GROWTH IN NET SALES AND A 34% RISE IN EBITDA DRIVEN BY THE USA IN Q3 2023

GRUMA ANNOUNCES 18% GROWTH... »

April 19, 2023 - OPERATIONS OUTSIDE MEXICO DRIVE GRUMA’S NET SALES AND EBITDA UP IN Q123 WITH 25% AND 28% GROWTH, RESPECTIVELY

OPERATIONS OUTSIDE MEXICO... »

February 22, 2023 - THE UNITED STATES DRIVES GRUMA’S GLOBAL RESULTS

THE UNITED STATES DRIVES... »

December 01, 2022 - GRUMA AND CIMMYT PROMOTE the FOOD SAFETY INITIATIVE

GRUMA AND CIMMYT PROMOTE the... »

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  •  Rumba

Leading brand in Costa Rica in the category of Tortilla Chips, with a broad portfolio that includes other products such as seeds and sauces.

“The leader brand in Costa Rica of Tortilla Chips, seeds and sauces.””

We introduced the  Rumba brand in 2000 with the goal of  meeting  the needs of the consumer and we achieved the leadership of  the  tortilla chips segment. In 2003, we extended its  ofvalue proposition by entering the  seeds market, which we expanded in 2006 by offering coated peanuts.

Rumba is the market leader, with more than 10 years of offering  high-quality products prepared with Maseca corn flour. The brand  focuses on serving the adult market, positioning itself as the ideal brand for family celebrations or gatherings among friends. 

Its range of products includes tortilla chips, Aztec-type tortilla chips, salted peanuts, garapiñado (cooked andsugar coatedd) and barbacued; peanuts with a crunchy coating of wheat, with chile , lemon and barbecue flavors and a chunky-type salsa made with natural tomatoes and different spices.

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